Fashion Brand Lab · Service 02 Design it

Audit, then redesign.

The full conversion audit, and then every finding worth fixing drawn as a finished desktop and mobile Figma your developer can build from with clear implementation direction.

Book Your Redesign →
The level, in full
Price
$1,500
Includes
The $450 Full
Conversion Audit, in full
Screens
Desktop and mobile,
every in-scope finding
File
Editable, dev-ready Figma
Review
One consolidated round
Timing
7 business days
after you book

01  ·  The Figma

What your Figma
can actually
solve.

Six problems, one at a time. Use the arrows, or swipe.

01/06
01  ·  Product page

She could add the dress to her bag without choosing a size.

White Rose
Before White Rose product page before: two buy buttons above the product name and no size selector in the buy box.
Figma Fashion Brand Lab Figma redesign: name, price, a required size selector, the size guide beside it, and a custom measurement panel with an inches and centimetres switch.
02  ·  Collection grid

Every card a different pose, and nothing but a name and a price.

White Rose
Before White Rose collection grid as found: each dress is photographed in a different pose, one seated and one with the face behind a book, and every card carries only a name and a price.
Figma Fashion Brand Lab Figma redesign of the collection grid: one consistent full length standing photograph on every card, and one descriptor line per product taken verbatim from that product's own page copy.
03  ·  Size and fit

Five numbers, and nothing saying whose body they describe.

No Emotions
Before The No Emotions size chart as published: a bust, waist and length table in centimetres, with no statement of whether the figures describe the body or the garment.
Figma Fashion Brand Lab redesign of the same panel: the measurement basis stated above the table, a centimetres and inches switch, a fit verdict, between-sizes guidance and a compare-with-what-you-own tool.
04  ·  Collection page

The all-products page returned zero items.

No Emotions
Before No Emotions all-products collection page: the heading reads ALL, the count reads 0 items, and the page says sorry, there are no products in this collection.
Figma Fashion Brand Lab redesign: the all-products URL returns the catalogue with a result count, category chips, size and fabric filters, a show-my-size toggle, fabric tags and size availability on every card.
05  ·  Cart  ·  Phone

A paid add-on already switched on for her.

No Emotions
Before No Emotions mobile cart: a three pound Package Protection add-on is toggled on before the shopper has touched it, and shipping, taxes and discounts are all deferred to checkout.
Figma Fashion Brand Lab redesign of the same cart: the paid add-on is off by default and explains itself, delivery cost and date are resolved in the bag, and progress to free delivery is shown.
06  ·  Delivery

Three free-delivery thresholds on one journey.

No Emotions
Before Three captures of No Emotions pages side by side: an announcement bar promising free UK shipping over one hundred and fifty pounds, a trust row promising free delivery over two hundred pounds with no region named, and a second bar promising free delivery over one hundred and fifty pounds.
Figma Fashion Brand Lab redesign: one region-aware announcement bar, a delivery block beside Add to Cart giving cost, threshold, arrival date, duties and destination country, and the same threshold repeated in the cart.

Swipe, or use the arrows, to move through the set.

Desktop frames Mobile frames States and interactions Before and after Editable components Dev-ready handoff

02  ·  How it works

Five steps,
one review round,
no calls required.

Communication is written. Email for the project, Figma comments for the review.

01

Audit

The whole store, desktop and phone.

02

Findings

Ranked, with the evidence attached.

03

Figma

Every in-scope finding drawn out.

04

Your review

One consolidated round, in Figma comments.

Your move
05

Final Figma

Editable, dev-ready, handed over.

03  ·  Where this level sits

This level draws it.
It does not
build it.

The audit is included. Shopify implementation is not. If you have a developer, this is the handover they want.

Included here
Identify
$450

Full Conversion Audit

Findings, evidence and the ranked plan.

See the audit level →
You are here
Redesign
$1,500

Audit + Full Figma Redesign

Every in-scope finding drawn, desktop and mobile.

Not included
Implement
$2,750

Audit + Redesign + Shopify

Built on a duplicate theme, previewed privately, published.

See the implementation level →

Each level contains the one before it. Add implementation later and what you have already paid is credited towards it.

04  ·  Questions

Before you
commission it.

How many screens do I get?

As many as the findings need. There is no cap and no per-screen price. Scope is set by the audit we run once you book, and drawn into the one consolidated Figma review round. A redesign may cover a component, a section, a full page or a connected flow.

Can my own developer build from this?

That is what it is for. You get the editable Figma with desktop and mobile screens, components rather than flattened images, and interaction behaviour written into the frames. It is not platform locked, so it works whether your developer is on Shopify or somewhere else.

How many rounds of changes do I get?

One consolidated review round on the Figma, given as Figma comments. Bugs or deviations from the approved design are corrected as part of our work and do not use that round. After approval the scope locks, and the file stays editable and yours.

What if I disagree with a recommendation?

Decline it. A client preference is not a failure, and we do not implement every audit hypothesis as though it were pre-approved. Items are classified as decision required, test later or declined, and the declined ones simply do not get drawn.

Does this include building it on my store?

No. This level ends at a finished, editable, dev-ready Figma. Implementation on Shopify, private staging, QA and the bug-only warranty belong to the $2,750 level. Photography, technical SEO, analytics, A/B testing and advertising are not included at any level.

Book your redesign.

One booking form covers the store, what to check, and billing. Nothing more to send afterwards.

Price
$1,500
Includes
The $450 audit, in full
Review
One consolidated round
Book Your Redesign →

The seven business days start when you book, or when any access the work needs is received, if that is later, and end with the finished Figma ready for your review round.