Discovery
Whether the first screen keeps the promise that sent her.
Fashion Brand Lab · Service 01
Find it
Full conversion audit.
A full-store, fashion-specific diagnosis of where your buyer hesitates, and a ranked plan of what to change first. One fixed price, one fixed scope, no retainer attached to it.
The audit, in full
- Price
- $450
- Turnaround
- 5 business days
after you book - Scope
- Your whole store,
desktop and mobile - You receive
- Annotated visual report
and a ranked checklist - Commitment
- One-off. No retainer.
01 · Where buying confidence breaks
Eight places
buying confidence
can break.
We follow the whole buying journey, in the order she meets it, on desktop and on a phone.
Collection
Whether she can tell two pieces apart from the grid.
Product page
The order she meets information in, before choosing a size.
Size and fit
What the chart measures, and what to do between two sizes.
Imagery and fabric
Whether the photography shows how the cloth behaves.
Proof and trust
Whether a first-time buyer has a reason to believe you.
Cart
Whether the total is honest and nothing was added for her.
Shipping and returns
What happens if it does not fit, and who pays to send it back.
02 · What lands in your inbox
What you
receive.
A sample of both documents is available: the audit report and the implementation checklist.
Swipe, or use the arrows, to see both documents. Tap either page to enlarge it.
03 · How it works
Three steps,
and one of them
is yours.
One booking form covers everything we need to start.
01
You book
The store, what to check, and any access the audit genuinely needs, all in one step.
Your side
02
We audit the store
The whole journey, desktop and phone, evidence captured as we go.
Our side
03
Report and checklist arrive
Delivered after you book. Factual corrections are free.
5 business days04 · Where this level stops
The audit tells you
what to change.
It does not change it.
If you already have a developer and only need the diagnosis, this may be all you need. If you do not, the next two levels carry the same findings further.
You are here
Next level
Identify
$450
Full Conversion Audit
Findings, evidence and the ranked plan.
Redesign
$1,500
Audit + Full Figma Redesign
Approved findings drawn as desktop and mobile screens.
See the redesign level → Full serviceImplement
$2,750
Audit + Redesign + Shopify
Built on a duplicate theme, previewed privately, published.
See the implementation level →Each level contains the one before it. Start here and add a level later, and what you have already paid is credited towards it. Compare all three.
05 · Questions
Before you
book.
What access do you actually need?
Usually just your storefront URL. The audit inspects what a shopper sees. Only if part of the journey is hidden from a logged-out visitor, such as a password page or a gated collection, do we ask for read-only access to that part, after you book. We never need your payment provider, your customer data or your admin password.
How many product pages do you look at?
We scan the complete catalogue for inconsistencies, then deeply inspect every materially different product type, template and buying state. Forty near-identical dresses and one bundle get both inspected properly, rather than five near-identical audits.
Do I get revisions?
The audit is a completed expert opinion, so it does not carry a general revision round. Factual corrections are free: if we recorded something that is objectively wrong given the evidence, tell us and it is fixed.
Will you guarantee a lift in conversion?
No, and be careful with anyone who does. We will show you what we found, why it costs a fashion sale and what to change. What we will not do is attach a number to it that we never measured on your store.
What is not included?
Product photography, a full technical SEO or performance audit, analytics installation, A/B testing, email or advertising work, and ongoing CRO management. Design files and implementation belong to the higher levels.
Book your audit.
Fixed scope, fixed price. One booking form, then we get to work.
Turnaround starts when you book, or when any access the audit needs is received, if that is later.