/* ==========================================================================
   Fashion Brand Lab — homepage v4
   Type system: Archivo Black (display) / Sora (UI + body) / Instrument Serif
   Italic (expressive accent words only)
   ========================================================================== */

:root{
  --paper:#FFFFFF;
  --shell:#F6F4EF;
  --shell-deep:#EFEBE2;
  --ink:#141310;
  --ink-soft:#56534A;
  --ink-faint:#8D8A80;
  --line:#E2DED4;
  --line-soft:#EFECE4;
  --ox:#6E2230;
  --ox-deep:#5E1C28;
  --blush:#E7BCC4;
  --ox-light:#A8626F;
  --good:#3F6B4E;

  --gut:clamp(20px,5vw,84px);
  --maxw:1320px;
}

*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:'Sora',-apple-system,BlinkMacSystemFont,'Helvetica Neue',Arial,sans-serif;
  font-size:16px;line-height:1.6;font-weight:400;
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;
  overflow-x:hidden;
}
img{max-width:100%;height:auto;display:block;}
a{color:inherit;text-decoration:none;}
button{font:inherit;color:inherit;}

h1,h2{
  font-family:'Archivo Black','Sora',sans-serif;font-weight:400;
  letter-spacing:-.022em;line-height:.94;text-transform:uppercase;margin:0;
}
h3,h4{font-family:'Sora',sans-serif;font-weight:600;letter-spacing:-.012em;margin:0;line-height:1.24;}
p{margin:0 0 1em;}
figure{margin:0;}
p:last-child{margin-bottom:0;}

.accent{
  font-family:'Instrument Serif',Georgia,serif;font-style:italic;font-weight:400;
  text-transform:lowercase;letter-spacing:-.005em;
}

.skip-link{position:absolute;left:-9999px;top:0;background:var(--ink);color:#fff;padding:12px 18px;z-index:200;}
.skip-link:focus{left:12px;top:12px;}

.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--gut);padding-right:var(--gut);}

.kicker{
  font-size:10.5px;letter-spacing:.22em;text-transform:uppercase;color:var(--ink-faint);
  font-weight:600;margin:0 0 18px;
}
.kicker .n{color:var(--ox);}

/* ---------------------------------------------------------------- nav --- */
.nav{position:fixed;inset:0 0 auto 0;z-index:100;transition:background .3s ease,box-shadow .3s ease,border-color .3s;
  border-bottom:1px solid transparent;}
.nav.is-stuck{background:rgba(255,255,255,.93);backdrop-filter:blur(14px);border-bottom-color:var(--line);}
.nav-inner{max-width:var(--maxw);margin:0 auto;padding:16px var(--gut);display:flex;align-items:center;gap:26px;}
.nav-mark{font-family:'Archivo Black',sans-serif;font-size:14px;letter-spacing:.02em;text-transform:uppercase;
  margin-right:auto;line-height:1;}
.nav-mark .dot{color:var(--ox);}
.nav-links{display:flex;gap:22px;}
.nav-links a{font-size:12.5px;font-weight:500;letter-spacing:.02em;color:var(--ink-soft);
  padding-bottom:2px;border-bottom:1px solid transparent;transition:color .2s,border-color .2s;}
.nav-links a:hover{color:var(--ink);border-bottom-color:var(--ox);}
.nav-cta{font-size:12px;font-weight:600;letter-spacing:.09em;text-transform:uppercase;
  background:var(--ink);color:#fff;padding:11px 18px;transition:background .2s;white-space:nowrap;}
.nav-cta .short{display:none;}
.nav-cta:hover{background:var(--ox);}
.nav-burger{display:none;}

/* --------------------------------------------------------------- btns --- */
.btn{display:inline-flex;align-items:center;gap:10px;font-size:12.5px;font-weight:600;
  letter-spacing:.1em;text-transform:uppercase;padding:16px 26px;transition:all .22s ease;border:1px solid transparent;}
.btn-ink{background:var(--ink);color:#fff;}
.btn-ink:hover{background:var(--ox);}
.btn-line{border-color:var(--ink);color:var(--ink);}
.btn-line:hover{background:var(--ink);color:#fff;}
.btn-bone{background:#fff;color:var(--ink);}
.btn-bone:hover{background:var(--ox);color:#fff;}
.btn-line-bone{border-color:rgba(255,255,255,.5);color:#fff;}
.btn-line-bone:hover{background:#fff;color:var(--ink);}
.btn .ar{transition:transform .22s ease;}
.btn:hover .ar{transform:translateX(4px);}

/* --------------------------------------------------------------- hero --- */
.hero{position:relative;padding:128px 0 0;overflow:hidden;}
.hero-grid-bg{position:absolute;inset:0;z-index:0;pointer-events:none;
  background-image:
    linear-gradient(to right,var(--line) 1px,transparent 1px),
    linear-gradient(to bottom,var(--line) 1px,transparent 1px);
  background-size:52px 52px;
  opacity:.55;
  -webkit-mask-image:linear-gradient(to bottom,#000 0%,#000 55%,transparent 92%);
  mask-image:linear-gradient(to bottom,#000 0%,#000 55%,transparent 92%);
}
.hero-draft{position:absolute;inset:0;z-index:0;pointer-events:none;overflow:hidden;}
.hero-draft svg{position:absolute;left:46%;top:6%;width:min(330px,26vw);height:auto;opacity:.5;}
.hero-inner{position:relative;z-index:2;max-width:var(--maxw);margin:0 auto;
  padding:0 var(--gut);display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);
  gap:clamp(24px,4vw,64px);align-items:end;}
.hero-meta{display:flex;justify-content:space-between;gap:16px;font-size:10px;letter-spacing:.2em;
  text-transform:uppercase;color:var(--ink-faint);border-top:1px solid var(--ink);padding-top:10px;margin-bottom:26px;}
.hero-meta .r{color:var(--ox);}

h1.hero-head{font-size:clamp(2.7rem,5.6vw,5.1rem);}
h1.hero-head .l{display:block;}
h1.hero-head .accent{font-size:1.12em;line-height:.88;display:block;margin:.01em 0 .02em -.015em;color:var(--ox);}
.hero-lede{margin:26px 0 0;max-width:46ch;font-size:clamp(15px,1.15vw,17px);color:var(--ink-soft);line-height:1.62;}
.hero-lede b{color:var(--ink);font-weight:600;}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin:26px 0 0;}

.hero-visual{position:relative;margin-bottom:4px;}
.hero-plate{position:relative;aspect-ratio:4/4.5;overflow:hidden;background:var(--shell-deep);}
.hero-plate img{width:100%;height:100%!important;object-fit:cover;filter:grayscale(1) contrast(1.05);}
.hero-rail{position:absolute;left:-1px;top:0;bottom:0;width:1px;background:var(--ink);opacity:.18;}

.hero-topics{grid-column:1/-1;margin:clamp(26px,3vw,42px) 0 0;border-top:1px solid var(--line);
  padding:14px 0 0;display:flex;flex-wrap:wrap;gap:6px 22px;font-size:10px;letter-spacing:.18em;
  text-transform:uppercase;color:var(--ink-faint);}
.hero-topics span::after{content:" /";color:var(--line);margin-left:20px;}
.hero-topics span:last-child::after{content:"";}

/* --------------------------------------------------------- trust strip -- */
.trust{background:var(--ink);color:#fff;margin-top:clamp(40px,5vw,64px);}
.trust-inner{max-width:var(--maxw);margin:0 auto;padding:18px var(--gut);display:flex;flex-wrap:wrap;
  gap:10px 34px;align-items:center;justify-content:space-between;}
.trust span{font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;font-weight:500;
  display:flex;align-items:center;gap:9px;}
.trust span::before{content:"";width:5px;height:5px;background:var(--ox-light);border-radius:50%;flex:0 0 5px;}

/* ------------------------------------------------------------ section --- */
.sec{padding:clamp(58px,7vw,106px) 0;}
.sec--shell{background:var(--shell);}
.sec-head{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);}
.sec-head h2{font-size:clamp(2rem,4.4vw,3.55rem);max-width:19ch;}
.sec-head h2.wide{max-width:26ch;}
.sec-head .sub{margin-top:20px;max-width:56ch;color:var(--ink-soft);font-size:15.5px;}
.sec-head-row{display:flex;flex-wrap:wrap;gap:24px 48px;align-items:flex-end;justify-content:space-between;}
.sec-head-row .sub{margin-top:0;max-width:40ch;}

/* ---------------------------------------------------------- chooser ----- */
.levels{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);margin-top:clamp(34px,4vw,56px);}
.level{background:var(--paper);padding:clamp(24px,2.3vw,34px);display:flex;flex-direction:column;
  position:relative;transition:background .25s ease;}
.level:hover{background:var(--shell);}
.level--build{background:var(--ink);color:#fff;}
.level--build:hover{background:#0c0b09;}
.level--build .lv-num{color:rgba(255,255,255,.72);}
.level-top{display:flex;align-items:baseline;justify-content:space-between;gap:12px;margin-bottom:22px;}
.lv-num{font-size:10.5px;letter-spacing:.2em;font-weight:600;color:var(--ink-faint);}
.lv-verb{font-family:'Archivo Black',sans-serif;font-size:clamp(1.5rem,2.5vw,2.05rem);
  text-transform:uppercase;line-height:.95;letter-spacing:-.02em;margin-bottom:12px;}
.level--build .lv-verb{color:#fff;}
.lv-name{font-size:13.5px;font-weight:600;letter-spacing:-.005em;margin-bottom:4px;}
.lv-price{font-size:22px;font-weight:700;letter-spacing:-.02em;margin-bottom:16px;color:var(--ox);}
.level--build .lv-price{color:var(--blush);}
.lv-price small{font-size:11px;font-weight:500;letter-spacing:.09em;text-transform:uppercase;
  color:var(--ink-faint);margin-left:7px;}
.level--build .lv-price small{color:rgba(255,255,255,.6);}
.lv-out{font-size:15px;font-weight:600;color:var(--ink);line-height:1.42;margin-bottom:9px;}
.level--build .lv-out{color:#fff;}
.lv-desc{font-size:14px;color:var(--ink-soft);margin-bottom:20px;}
.level--build .lv-desc{color:rgba(255,255,255,.78);}
.lv-cta{margin-top:auto;padding-top:26px;display:inline-flex;align-items:center;gap:9px;
  font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:var(--ox);}
.lv-cta .ar{transition:transform .25s ease;}
.lv-cta:hover .ar{transform:translateX(4px);}
.level--build .lv-cta{color:var(--blush);}
.levels-note{margin-top:22px;font-size:14px;color:var(--ink-soft);max-width:70ch;}
.levels-note b{color:var(--ink);font-weight:600;}
.levels-note a{color:var(--ox);border-bottom:1px solid rgba(110,34,48,.38);font-weight:500;}
.levels-note a:hover{border-bottom-color:var(--ox);}

/* -------------------------------------------------- transformations ----- */
.tfc{margin-top:clamp(30px,3.4vw,48px);}
.tfc-bar{display:flex;align-items:center;gap:clamp(14px,2vw,26px);
  border-top:1px solid var(--ink);padding-top:14px;margin-bottom:clamp(20px,2.4vw,30px);}
.tfc-count{font-family:'Archivo Black',sans-serif;font-size:13px;letter-spacing:-.01em;
  display:flex;align-items:baseline;gap:5px;flex:0 0 auto;}
.tfc-count b{font-weight:400;color:var(--ox);}
.tfc-count .sl{color:var(--line);}
.tfc-count span:last-child{color:var(--ink-faint);}
.tfc-dots{display:flex;gap:7px;flex:1 1 auto;}
.tfc-dots button{width:100%;max-width:56px;height:3px;border:0;padding:0;cursor:pointer;
  background:var(--line);transition:background .25s ease;}
.tfc-dots button[aria-selected="true"]{background:var(--ink);}
.tfc-dots button:focus-visible{outline:2px solid var(--ox);outline-offset:4px;}
.tfc-nav{display:flex;gap:8px;flex:0 0 auto;}
.tfc-btn{width:42px;height:42px;border:1px solid var(--ink);background:none;cursor:pointer;
  font-size:15px;line-height:1;color:var(--ink);transition:background .2s ease,color .2s ease;
  display:inline-flex;align-items:center;justify-content:center;}
.tfc-btn:hover{background:var(--ink);color:#fff;}
.tfc-stage{position:relative;}
.tfc-hint{margin-top:18px;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;
  color:var(--ink-faint);text-align:center;}
.tf-item{position:absolute;left:0;top:0;width:100%;opacity:0;visibility:hidden;
  transform:translateY(8px);transition:opacity .34s ease,transform .34s ease;pointer-events:none;}
.tf-item.is-active{position:relative;opacity:1;visibility:visible;transform:none;pointer-events:auto;}
.tf-head{display:flex;flex-wrap:wrap;gap:10px 28px;align-items:flex-end;justify-content:space-between;
  margin-bottom:20px;}
.tf-title{font-size:clamp(1.15rem,2vw,1.6rem);font-weight:600;letter-spacing:-.018em;max-width:24ch;}
.tf-title .i{font-family:'Instrument Serif',Georgia,serif;font-style:italic;font-weight:400;
  text-transform:none;font-size:1.1em;}
.tf-badges{display:flex;gap:8px;flex-wrap:wrap;}
.badge{font-size:9.5px;letter-spacing:.16em;text-transform:uppercase;font-weight:600;
  padding:6px 11px;border:1px solid var(--line);color:var(--ink-faint);white-space:nowrap;}
.tf-pair{display:grid;grid-template-columns:1fr 1fr;gap:clamp(10px,1.4vw,20px);align-items:start;}
.tf-pair--mobile{grid-template-columns:repeat(2,minmax(0,370px));justify-content:center;gap:clamp(16px,3vw,54px);}
.tf-pair--mobile .tf-shot{width:100%;}
.tf-shot{position:relative;background:var(--shell-deep);border:1px solid var(--line);overflow:hidden;}
.tf-shot img{width:100%;height:auto;display:block;}
.tf-shot .lab{position:absolute;left:0;top:0;font-size:9.5px;letter-spacing:.2em;text-transform:uppercase;
  font-weight:600;padding:7px 12px;background:var(--ink);color:#fff;z-index:2;}
.tf-shot--after .lab{background:var(--ox);}
.tf-foot{display:grid;grid-template-columns:1fr 1fr;gap:clamp(10px,1.4vw,20px);margin-top:14px;
  padding-top:14px;border-top:1px solid var(--line);}
.tf-note{font-size:13.5px;color:var(--ink-soft);line-height:1.62;}
.tf-note ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:7px;}
.tf-note li{font-size:13.5px;color:var(--ink-soft);line-height:1.5;padding-left:16px;position:relative;}
.tf-note li::before{content:"";position:absolute;left:0;top:8px;width:5px;height:5px;background:var(--ox);}
.tf-note b{color:var(--ink);font-weight:600;display:block;font-size:11px;letter-spacing:.16em;
  text-transform:uppercase;margin-bottom:7px;}

/* ------------------------------------------------------------- why ------ */
.why{margin-top:clamp(34px,4vw,56px);display:grid;grid-template-columns:repeat(2,1fr);
  gap:clamp(18px,2.4vw,34px);}
.why-card{background:var(--paper);border:1px solid var(--line);overflow:hidden;display:flex;flex-direction:column;}
.why-card:first-child{grid-column:1/-1;display:grid;grid-template-columns:1.05fr .95fr;align-items:center;}
.why-shot{background:var(--shell);overflow:hidden;border-bottom:1px solid var(--line);position:relative;}
.why-tag{position:absolute;left:8px;bottom:8px;z-index:2;background:rgba(255,255,255,.78);
  -webkit-backdrop-filter:blur(3px);backdrop-filter:blur(3px);color:var(--ink-faint);
  font-size:6.5px;letter-spacing:.12em;text-transform:uppercase;font-weight:500;padding:3px 6px;
  border:1px solid rgba(20,19,16,.08);border-radius:2px;line-height:1;}
.why-card:first-child .why-shot{border-bottom:0;border-right:1px solid var(--line);height:100%;}
.why-shot img{width:100%;height:100%!important;object-fit:cover;object-position:top left;}
.why-body{padding:clamp(20px,2vw,30px);}
.why-body .n{font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:var(--ox);font-weight:600;
  margin-bottom:11px;display:block;}
.why-body h3{font-size:clamp(1.05rem,1.6vw,1.32rem);margin-bottom:10px;}
.why-body p{font-size:13.8px;color:var(--ink-soft);line-height:1.66;}
.why-caveat{margin-top:clamp(24px,2.6vw,38px);border-left:2px solid var(--ox);padding:4px 0 4px 18px;
  font-size:13.5px;color:var(--ink-soft);max-width:74ch;}

/* ----------------------------------------------------------- approach --- */
.mth{position:relative;background:var(--ox-deep);color:#FBF7F2;overflow:hidden;}
.mth-bg{position:absolute;inset:0;pointer-events:none;opacity:.5;
  background-image:linear-gradient(to right,rgba(255,255,255,.16) 1px,transparent 1px);
  background-size:calc(100% / 7) 100%;
  -webkit-mask-image:linear-gradient(to bottom,transparent 0,#000 18%,#000 72%,transparent 100%);
  mask-image:linear-gradient(to bottom,transparent 0,#000 18%,#000 72%,transparent 100%);}
.mth-inner{position:relative;z-index:2;}
.mth .kicker{color:rgba(255,255,255,.58);}
.mth .kicker .n{color:var(--blush);}
.mth-top{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:26px 48px;align-items:end;}
h2.mth-head{font-size:clamp(1.85rem,4.05vw,3.3rem);max-width:none;color:#FBF7F2;}
h2.mth-head .l{display:block;}
h2.mth-head .accent{display:block;color:var(--blush);font-size:1.15em;line-height:.9;
  margin:.015em 0 .025em -.012em;}
.mth-stamp{display:flex;flex-direction:column;gap:8px;padding:15px 17px;
  border:1px solid rgba(255,255,255,.34);font-size:9.5px;letter-spacing:.2em;
  text-transform:uppercase;color:rgba(255,255,255,.66);white-space:nowrap;}
.mth-stamp .t{color:#FBF7F2;}

.mth-cols{margin-top:clamp(38px,4.4vw,64px);display:grid;grid-template-columns:repeat(3,1fr);
  gap:1px;background:rgba(255,255,255,.24);border-top:1px solid rgba(255,255,255,.24);}
.mth-col{background:var(--ox-deep);display:flex;flex-direction:column;
  padding:clamp(26px,2.7vw,40px) clamp(20px,2.1vw,32px) clamp(28px,3vw,44px);}
.mth-col:first-child{padding-left:0;}
.mth-col:last-child{padding-right:0;}
.mth-n{font-family:'Instrument Serif',Georgia,serif;font-weight:400;font-style:normal;
  font-size:clamp(2.6rem,5.2vw,4.1rem);line-height:.78;letter-spacing:-.01em;
  color:var(--blush);margin-bottom:clamp(14px,1.6vw,22px);}
.mth-lbl{font-size:clamp(1.02rem,1.5vw,1.3rem);color:#FBF7F2;margin-bottom:11px;}
.mth-col p{font-size:13.8px;line-height:1.7;color:rgba(255,255,255,.78);max-width:42ch;}
.mth-q{list-style:none;margin:16px 0 0;padding:0;}
.mth-q li{font-family:'Instrument Serif',Georgia,serif;font-style:italic;
  font-size:clamp(17px,1.4vw,20px);line-height:1.3;color:#FBF7F2;
  padding:12px 0;border-top:1px solid rgba(255,255,255,.26);}
.mth-q li:last-child{border-bottom:1px solid rgba(255,255,255,.26);}
.mth-path{list-style:none;margin:auto 0 0;padding:24px 0 0 18px;display:flex;flex-direction:column;
  gap:11px;position:relative;}
.mth-path::before{content:"";position:absolute;left:0;top:30px;bottom:6px;width:1px;
  background:rgba(255,255,255,.3);}
.mth-path li{position:relative;font-size:10px;letter-spacing:.18em;text-transform:uppercase;
  color:rgba(255,255,255,.72);}
.mth-path li::before{content:"";position:absolute;left:-18px;top:6px;width:10px;height:1px;
  background:var(--blush);}
.mth-flow{display:flex;flex-direction:column;align-items:flex-start;gap:7px;margin:auto 0 0;
  padding-top:26px;font-size:9.5px;letter-spacing:.17em;text-transform:uppercase;}
.mth-flow .a{padding:9px 12px;border:1px dashed rgba(255,255,255,.46);color:rgba(255,255,255,.7);}
.mth-flow .b{padding:9px 12px;background:#FBF7F2;color:var(--ox-deep);font-weight:600;}
.mth-flow .ar{color:var(--blush);font-size:14px;line-height:1;padding-left:16px;}

/* --------------------------------------------------------- process ------ */
.pr{margin-top:clamp(34px,4vw,56px);display:flex;flex-direction:column;gap:1px;background:var(--line);
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);}
.pr-row{background:var(--paper);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);
  gap:clamp(20px,3vw,46px);padding:clamp(26px,3vw,44px) 0;align-items:start;}
.pr-shot{border:1px solid var(--line);overflow:hidden;background:var(--shell-deep);aspect-ratio:1.9/1;}
.pr-shot img{width:100%;height:100%!important;object-fit:cover;object-position:center;}
.pr-txt{display:flex;flex-direction:column;}
.pr-top{display:flex;align-items:baseline;gap:14px;margin-bottom:10px;}
.pr-num{font-family:'Archivo Black',sans-serif;font-size:12px;color:var(--ox);}
.pr-verb{font-family:'Archivo Black',sans-serif;font-size:clamp(1.35rem,2.6vw,2.2rem);
  text-transform:uppercase;letter-spacing:-.02em;line-height:1;}
.pr-bul{list-style:none;margin:16px 0 0;padding:0;display:grid;
  grid-template-columns:1fr 1fr;gap:9px 20px;max-width:46ch;}
.pr-bul li{font-size:13px;color:var(--ink-soft);line-height:1.45;padding-left:16px;position:relative;}
.pr-bul li::before{content:"";position:absolute;left:0;top:7px;width:5px;height:5px;background:var(--ox);}
.pr-txt p{font-size:14.5px;color:var(--ink-soft);max-width:54ch;}


/* ----------------------------------------------------------- pricing ---- */
.pl{margin-top:clamp(34px,4vw,56px);display:grid;grid-template-columns:repeat(3,1fr);gap:1px;
  background:var(--line);border:1px solid var(--line);}
.pl-col{background:var(--paper);padding:clamp(24px,2.4vw,36px);display:flex;flex-direction:column;}
.pl-col--feat{background:var(--shell);}
.pl-verb{font-family:'Archivo Black',sans-serif;font-size:clamp(1.3rem,2.2vw,1.85rem);
  text-transform:uppercase;line-height:1;letter-spacing:-.02em;margin-bottom:6px;}
.pl-name{font-size:13px;color:var(--ink-faint);margin-bottom:18px;}
.pl-price{font-size:clamp(1.9rem,3.4vw,2.7rem);font-weight:700;letter-spacing:-.03em;line-height:1;
  margin-bottom:6px;}
.pl-price sub{font-size:11px;font-weight:500;letter-spacing:.1em;text-transform:uppercase;
  color:var(--ink-faint);vertical-align:baseline;margin-left:8px;}
.pl-block{border-top:1px solid var(--line);padding-top:16px;margin-top:20px;}
.pl-block .h{font-size:9.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--ox);
  font-weight:600;margin-bottom:9px;}
.pl-block p{font-size:13.5px;color:var(--ink-soft);line-height:1.6;}
.pl-list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:9px;}
.pl-list li{font-size:13px;color:var(--ink-soft);padding-left:19px;position:relative;line-height:1.5;}
.pl-list li::before{content:"\2713";position:absolute;left:0;top:0;color:var(--ox);font-size:11px;}
.pl-list li.prev{color:var(--ink);font-weight:600;}
.pl-notes{margin-top:clamp(26px,2.8vw,40px);display:grid;grid-template-columns:1fr 1fr;
  gap:clamp(20px,2.6vw,46px);border-top:1px solid var(--ink);padding-top:22px;}
.pl-note .h{font-size:9.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--ox);
  font-weight:600;margin-bottom:10px;}
.pl-note p{font-size:13.2px;color:var(--ink-soft);line-height:1.66;max-width:58ch;}
.pl-cta{margin-top:auto;padding-top:26px;}
.pl-cta .btn{width:100%;justify-content:center;}

/* --------------------------------------------------------------- faq ---- */
.faq-list{margin-top:clamp(28px,3vw,44px);border-top:1px solid var(--ink);}
.faq-item{border-bottom:1px solid var(--line);}
.faq-item summary{list-style:none;cursor:pointer;padding:22px 44px 22px 0;position:relative;
  font-size:clamp(15px,1.5vw,18px);font-weight:600;letter-spacing:-.012em;}
.faq-item summary::-webkit-details-marker{display:none;}
.faq-item summary::after{content:"";position:absolute;right:6px;top:50%;width:13px;height:1px;
  background:var(--ink);transition:transform .25s;}
.faq-item summary::before{content:"";position:absolute;right:12px;top:calc(50% - 6px);width:1px;height:13px;
  background:var(--ink);transition:transform .25s,opacity .25s;}
.faq-item[open] summary::before{opacity:0;transform:rotate(90deg);}
.faq-item p{padding:0 8% 26px 0;color:var(--ink-soft);font-size:14.5px;max-width:78ch;}
.faq-item p a{color:var(--ox);border-bottom:1px solid rgba(110,34,48,.4);font-weight:500;}
.faq-item p a:hover{border-bottom-color:var(--ox);}

/* ---------------------------------------------------------- final cta --- */
.final{position:relative;background:var(--ink);color:#fff;overflow:hidden;
  padding:clamp(66px,8vw,118px) 0 clamp(60px,7vw,104px);}
.final-grid{position:absolute;inset:0;opacity:.13;pointer-events:none;
  background-image:
    linear-gradient(to right,#fff 1px,transparent 1px),
    linear-gradient(to bottom,#fff 1px,transparent 1px);
  background-size:64px 64px;
  -webkit-mask-image:radial-gradient(ellipse at 50% 40%,#000 10%,transparent 78%);
  mask-image:radial-gradient(ellipse at 50% 40%,#000 10%,transparent 78%);}
.final-inner{position:relative;z-index:2;max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);}
.final h2{font-size:clamp(2.6rem,9vw,7rem);}
.final h2 .l{display:block;}
.final h2 .accent{color:#C2717F;font-size:1.1em;line-height:.9;display:block;margin:.02em 0;}
.final .sub{margin:30px 0 0;max-width:48ch;color:rgba(255,255,255,.72);font-size:16px;}
.final .hero-cta{margin-top:34px;}

/* -------------------------------------------------------------- footer -- */
.ft{background:#0C0B09;color:rgba(255,255,255,.62);padding:clamp(46px,5vw,72px) 0 26px;}
.ft-top{max-width:var(--maxw);margin:0 auto;padding:0 var(--gut);display:grid;
  grid-template-columns:1.6fr repeat(3,1fr);gap:34px;}
.ft-tag{color:rgba(255,255,255,.82);font-size:14px;max-width:34ch;}
.ft h4{font-size:9.5px;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.45);
  margin-bottom:14px;font-weight:600;}
.ft ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:9px;}
.ft ul a{font-size:13px;transition:color .2s;}
.ft ul a:hover{color:#fff;}
.ft-bottom{max-width:var(--maxw);margin:36px auto 0;padding:20px var(--gut) 0;
  border-top:1px solid rgba(255,255,255,.12);display:flex;flex-wrap:wrap;gap:12px 30px;
  justify-content:space-between;font-size:11px;letter-spacing:.03em;color:rgba(255,255,255,.42);}
.ft-bottom span{max-width:68ch;}

/* ------------------------------------------------------------ motion ---- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s cubic-bezier(.22,.61,.36,1),
  transform .7s cubic-bezier(.22,.61,.36,1);}
.reveal.is-in{opacity:1;transform:none;}
.stagger > *{opacity:0;transform:translateY(22px);transition:opacity .62s cubic-bezier(.22,.61,.36,1),
  transform .62s cubic-bezier(.22,.61,.36,1);}
.stagger.is-in > *{opacity:1;transform:none;}
.stagger.is-in > *:nth-child(2){transition-delay:.09s;}
.stagger.is-in > *:nth-child(3){transition-delay:.18s;}
.stagger.is-in > *:nth-child(4){transition-delay:.27s;}
.stagger.is-in > *:nth-child(5){transition-delay:.36s;}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto;}
  .reveal,.stagger > *{opacity:1!important;transform:none!important;transition:none!important;}
  .tf-item{transition:none!important;transform:none!important;}
}

/* ------------------------------------------------------------ tablet ---- */
@media (max-width:1080px){
  .hero-inner{grid-template-columns:1fr;align-items:start;}
  .hero-visual{max-width:460px;}
  .levels,.pl{grid-template-columns:1fr 1fr;}
  .level--build,.pl-col:last-child{grid-column:1/-1;}
  .mth-cols{grid-template-columns:1fr 1fr;}
  .mth-col:last-child{grid-column:1/-1;}
  .mth-col{padding-left:0;padding-right:0;}
  .mth-col p{max-width:56ch;}
  .why-card:first-child{grid-template-columns:1fr;}
  .why-card:first-child .why-shot{border-right:0;border-bottom:1px solid var(--line);}
  .ft-top{grid-template-columns:1fr 1fr;}
}

/* ------------------------------------------------------------ mobile ---- */
@media (max-width:760px){
  .nav-links{display:none;}
  .nav-inner{gap:14px;}
  .nav-cta{padding:10px 13px;font-size:10.5px;letter-spacing:.07em;}
  .nav-cta .long{display:none;}
  .nav-cta .short{display:inline;}
  .nav-mark{font-size:12px;}
  .hero{padding-top:112px;}
  .hero-meta{flex-direction:column;gap:5px;margin-bottom:24px;}
  h1.hero-head{font-size:clamp(2.7rem,13vw,4.4rem);}
  .hero-cta .btn{flex:1 1 100%;justify-content:center;}
  .hero-visual{max-width:none;}
  .trust-inner{flex-direction:column;align-items:flex-start;gap:10px;}
  .levels,.pl,.why{grid-template-columns:1fr;}
  .level--build{grid-column:auto;}
  .tf-pair{grid-template-columns:1fr;gap:10px;}
  .level--build,.pl-col:last-child{grid-column:auto;}
  .tf-foot{grid-template-columns:1fr;gap:16px;}
  .tf-pair--mobile{grid-template-columns:1fr 1fr;}
  .tf-pair--mobile .tf-shot{max-width:none;}
  .tfc-dots{display:none;}
  .tfc-bar{gap:12px;justify-content:space-between;}
  .tf-head{gap:8px 14px;}
  .pr-row{grid-template-columns:1fr;gap:18px;}
  .pr-bul{grid-template-columns:1fr;gap:8px;}
  .pl-notes{grid-template-columns:1fr;}
  .mth-top{grid-template-columns:1fr;align-items:start;}
  h2.mth-head{font-size:clamp(1.3rem,5.8vw,2rem);}
  .mth-stamp{justify-self:start;gap:7px;}
  .mth-cols{grid-template-columns:1fr;}
  .mth-col:last-child{grid-column:auto;}
  .mth-path,.mth-flow{margin-top:0;}
  .why-card:first-child{grid-column:auto;}
  .ft-top{grid-template-columns:1fr;gap:26px;}
  .sec-head h2,.sec-head h2.wide{max-width:none;}
}

/* ---------------------------------------------------- adaptive nav ------ */
.nav.is-dark .nav-mark{color:#fff;}
.nav.is-dark .nav-links a{color:rgba(255,255,255,.72);}
.nav.is-dark .nav-links a:hover{color:#fff;}
.nav.is-dark .nav-cta{background:#fff;color:var(--ink);}
.nav.is-dark .nav-cta:hover{background:var(--ox);color:#fff;}
.nav.is-dark .nav-burger span{background:#fff;}
.nav.is-stuck.is-dark{background:rgba(12,11,9,.9);border-bottom-color:rgba(255,255,255,.14);}

/* ---------------------------------------------------- mobile menu ------- */
.nav-burger{background:none;border:0;padding:10px 4px;cursor:pointer;display:none;
  flex-direction:column;gap:5px;align-items:flex-end;}
.nav-burger span{display:block;width:21px;height:1.6px;background:var(--ink);transition:transform .26s ease,opacity .26s ease,width .26s ease;}
.nav-burger[aria-expanded="true"] span:first-child{transform:translateY(3.3px) rotate(45deg);}
.nav-burger[aria-expanded="true"] span:last-child{transform:translateY(-3.3px) rotate(-45deg);width:21px;}

.mobile-menu{position:fixed;inset:0;z-index:95;background:var(--paper);
  padding:96px var(--gut) 40px;display:flex;flex-direction:column;
  opacity:0;transform:translateY(-8px);transition:opacity .3s ease,transform .3s ease;}
.mobile-menu.is-open{opacity:1;transform:none;}
.mobile-menu[hidden]{display:none!important;}
.mobile-menu nav{display:flex;flex-direction:column;border-top:1px solid var(--line);}
.mobile-menu nav a{font-family:'Archivo Black',sans-serif;text-transform:uppercase;
  font-size:clamp(1.5rem,7vw,2.1rem);letter-spacing:-.02em;padding:18px 0;
  border-bottom:1px solid var(--line);}
.mobile-menu-cta{margin-top:auto;justify-content:center;}
body.menu-open{overflow:hidden;}

@media (max-width:900px){
  .nav-links{display:none;}
  .nav-burger{display:flex;}
}
@media (min-width:901px){
  .mobile-menu{display:none!important;}
}